Fairfood is an organisation that is committed to work towards a sustainable food system by making the food chain transparent and traceable. Fairfood does so by developing innovative solutions that enable businesses to improve their responsible business practices. One of these innovative solutions is Trace, a blockchain build platform through which companies can trace their products right down to the very first link in the chain: the farmer. From a blockchain wallet, transactions can be made with other Trace users, creating a decentralised logbook that forms the basis of the product story. That transparent product story may subsequently be shared with the last link in the chain: the consumer.

Penrose provides legal support to Fairfood in order to achieve its goals.